The 2012 Fiat 500's arrival in the US is marked by a music video showing people getting ready to meet their new car.

This music video/ commercial for the new Fiat 500 features different people getting ready to meet their new car for the first time and the cars being built and prepared on the production line. The video includes some impressive editing techniques, with split-screen action and crosscutting for a fast-paced ad. Created by agency Impatto Detroit, the music is a remix of Vivaldi's “Concerto in D Major, RV 228: Allegro” by LA-based electronic band Glitch Mob.

Impatto

[via AgencySpy]

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)