The desktop version of Google's new social network lacks the social aspect of Facebook and the speed, and simplicity, of Twitter - but the mobile version is far better.
What every startup works on is the user’s experience in the first few minutes – seconds even – that they are using their application. What do you see? How easy is it to join? Can you get your profile set up in less than a minute? Can you get your picture on your profile in seconds, edited, and move on?