Google Health Creator Talks About Why It Was Unsuccessful [Video]
The health service for storing medical records didn't have the broad impact Google hoped it would because of its lack of a social element.
Last week, Google announced that it’s online service for storing medical records and researching illnesses will be discontinued. Google Health was created by Adam Bosworth, who has since co-founded a new health and play start-up called Keas. He shares why he thinks Google Health didn’t appeal and inevitably got shut down. The main point encompassed in the video below is that:
It’s [failure occurred] partly because they really haven’t pushed to see what could they do that people would want. They basically offered a place to store data but our data shows that people don’t really want a place to store data per se, they want to do something fun and engaging. If it’s not fun and it’s not social, why would they do it? Yes they want to be healthy but they need more than that. They need the encouragement and even the pressure of friends.