New feature will predict which page a user will choose and begin fetching its data – even before they have clicked on the link.

This article titled “Google Instant Pages to speed web search” was written by Jemima Kiss, for guardian.co.uk on Tuesday 14th June 2011 17.42 UTC

Perhaps Google should change the wording of its “Guess it for me” button from “I'm feeling lucky” to “I'm feeling psychic”. The search giant has unveiled a new feature that will predict which page a user will choose from a list of search results and begin fetching its data – even before they have clicked on the link.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in