How iCrossing Is Re-Inventing Itself As A Digital Agency
An interview with David Deal, iCrossing's VP of Marketing, gives the insider scoop on social media and the new face of marketing.
Advertising professionals love to juxtapose traditional and digital agencies, but the truth is that all agencies will face the need to reinvent themselves in order to succeed with their clients. In this interview, David Deal, VP of Marketing at iCrossing, shares an insider’s experience for how iCrossing, a digital agency, has refreshed their vision.
To engage clients in a deeply meaningful way, iCrossing is going through big changes in terms of their involvement in online publishing, developing proprietary technology leveraging real-time data, and have sharpened their focus on the “connected CMO.”