The boss of BBH on retirement, Levi's and how he was the 'voice in the wilderness' when adland lost faith in TV.

This article titled “John Hegarty: Why television is the place advertisers want to be again” was written by Stephen Armstrong, for The Guardian on Monday 13th June 2011 06.00 UTC

Last Monday, John Hegarty threw a launch party for his new book, Hegarty On Advertising. The guests included his agency colleagues John Bartle and Nigel Bogle, Terence and Jasper Conran, and Tom Hooper, director of The King's Speech, who'd been grateful for Hegarty's patronage when he was starting out.

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