"You read the New York Times because everyone else is reading it, but you don't read the sports section or the obits. You want not the Daily Me, but the Daily You and Me, the publication your 12 closest friends read."

“You read the New York Times because everyone else is reading it, but you don't read the sports section or the obits. You want not the Daily Me, but the Daily You and Me, the publication your 12 closest friends read.” Kevin Kelly

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in