"You read the New York Times because everyone else is reading it, but you don't read the sports section or the obits. You want not the Daily Me, but the Daily You and Me, the publication your 12 closest friends read."

“You read the New York Times because everyone else is reading it, but you don’t read the sports section or the obits. You want not the Daily Me, but the Daily You and Me, the publication your 12 closest friends read.” Kevin Kelly

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