Le Club Perrier Gets Hotter As More People Watch On YouTube [Video]

Le Club Perrier Gets Hotter As More People Watch On YouTube [Video]

An interactive campaign by Ogilvy Paris uses an evolving YouTube channel to advertise French water brand Perrier.

Emma Hutchings
  • 13 june 2011

Ogilvy Paris have come up with a unique and interactive campaign for YouTube whereby a channel evolves as the number of views increases.  French water brand Perrier‘s channel features Le Club, which proclaims “The more people who watch, the hotter the party!” There are six videos altogether and with over 2 million views, the first three have been unlocked. The Creative Director of Ogilvy Paris, Thierry Chiumino, said:

We’ve created the first interactive YouTube experience that changes based on the number of viewers it attracts. While the web counter shows the number of viewers, it’s not clear just how many viewers we need to raise the club’s temperature.

The videos show the same tracking camera shot, following a young woman walking through a club and at the end, taking a drink of water as she stands at the microphone. The first video shows an empty club, the second is filling up with people and in the third, things are hotting up with fiery cocktails and sweaty bodies. You can watch the teaser video below:

Perrier’s YouTube channel


[via Adverblog]

+interactive campaign
+interactive marketing

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