In Brief

Colorful bottle packaging design features beaches, lakes and mountains for the brand's spring campaign.

These Corona Extra bottles feature limited edition imagery created by Toronto-based design studio Shikatani Lacroix. The collages of palm trees, deck chairs, ocean views, mountains and beaches were designed to promote Corona Extra’s spring campaign “Find your beach,” and there are nine Collector’s Edition bottles. The president of Shikatani Lacroix, Jean-Pierre Lacroix, said:

The goals of the packaging design were to increase visibility at retail, drive the intent to purchase and create WOW. And it worked. The brightly coloured bottles are generating a lot of curiosity and appeal.

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