LVMH Opens Heritage Sites To Public, Reasserts Roots In Craftsmanship
The luxury brands group opens its doors to various up-to-now private locations across Europe.
Powerhouse luxury group LVMH will open various historical locations in France, Italy, England, Poland and Spain to the public later this year. Visitors will experience the group’s deep heritage by accessing a variety of spots, from wine vineyards and beautiful family mansions to historic boutiques and the workshops where their products are made.
While many luxury brands acknowledge a consumer desire for transparency, few have found tactical ways to cater to that need. LVMH has a particularly vast history, deep-rooted in the development of Europe merchant class. Crafts encompass traditions in perfumery, cosmetics, jewelry, watch making, leather crafting, and virtually all aspects of fashion design.