Annoyed by music blaring out of tinny mobile phone speakers? You're showing your age. Dan Hancox on the art of 'sodcasting', why it's not actually new, and what it means for teens.
It’s a summer afternoon, and a park in north London is teeming. Scattered randomly across the grass, relaxed Brits of all generations and backgrounds laze on rugs, read papers, and tend disposable barbecues and small children. More active groups play keepy-uppy or show off their capoeira skills. And there’s a soundtrack, one you wouldn’t have heard even 10 years ago: the buzzing treble of music coming off people’s mobile phones. Whether it’s Lady Gaga’s Poker Face emerging from a gaggle of new parents, or the sharply-attired twentysomethings wearing their choice of Donaeo’s funky house anthem Party Hard as ostentatiously as their sunglasses, most groups are playing music off their phones. The revolving mobile jukebox in my group takes us from Johnny Cash to the Knife to Guido. None of these quite work without the bass, but that’s OK: it’s just nice to have a bit of music playing, right?