New Book Celebrates Lufthansa's History Of Innovative Graphic Design
A new volume celebrates the German airline's history of impeccable graphic design.
Who says that great advertising can't also be quality art ? After years of being heralded for their sleek, cutting edge, and often-times visually striking images, Lufthansa is finally being celebrated for their hard work in a new book from Lars Müller Publishers which zeros-in on the German aviation company's aesthetic achievements.
From its humble beginnings at the hands of designer Otl Aicher and his Gruppe E5, to its present status as one of the world's most widely recognized brands, Lufthansa's global identity has been shapped in no small part to their iconic designs — which are showcased for the first time in this major anthology due out in September. Containing numerous illustrations from the corporate archives, along with background articles and interviews, this volume is a must for any design enthusiast's collection.