Financial Times claims a newspaper publishing first with launch of its web-based app.

This article titled “New FT app bypasses iTunes to deal directly with readers” was written by Roy Greenslade, for on Tuesday 7th June 2011 08.24 UTC

The Financial Times has introduced a new browser-based app for tablets, claiming it as “a major first by a news publisher.”

The automatically updating app will enable readers to access its editorial content across a broad range of tablet and smartphone devices.

According to an article in today's FT, the app will bypass Apple's iTunes store and Google's android market.

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