Competition from companies such as Google and Apple must be addressed, he tells Cannes festival.

This article titled “James Murdoch warns over the new technology challenges facing News Corp” was written by Mark Sweney, for The Guardian on Sunday 26th June 2011 21.30 UTC

The shadows of “big beasts” such as Google and Apple hung over Cannes last week, and they were singled out by James Murdoch as one of the biggest challenges facing his company.

News Corp’s deputy chief operating officer said that his organisation needs to get to grips with digital technology in order to compete – a theme that dominated this year’s Cannes International Festival of Creativity.

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