GMG chief executive says newspaper group aims for 'major transformation' as he announces £33m cash losses for last year.

This article titled “Guardian and Observer to adopt ‘digital-first’ strategy” was written by Dan Sabbagh, for guardian.co.uk on Thursday 16th June 2011 15.53 UTC

The Guardian and Observer lost £33m in cash terms last year, the chief executive of Guardian Media Group has said, as he committed the newspaper group to a “digital-first” strategy in which digital revenues would double to nearly £100m by 2016.

Andrew Miller, giving a series of presentations to staff at the titles, said that the aim was to achieve “a major transformation” at the newspapers – including lifting digital revenues from an expected £47m in the current financial year to £91m in 2015/16 – because “doing nothing was not an option”.

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