Sega Europe's chief Mike Hayes and Sonic Brand Director David Corless argues that the video-game character is still a strong icon.
Would you believe that Sonic the Hedgehog is 20 years old? Since bursting on to consoles in 1991, the gaming world has changed immeasurably, yet Sonic spins on. It’s a remarkable achievement in a fast-moving industry, making Sonic a powerful … brand? Character?
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