menu

New York Times Scented Candle Smells Like Newsprint

New York Times Scented Candle Smells Like Newsprint
Advertising

Store sells the late Tobias Wong's designs infused with non-traditional scents to create surprising, ambient experiences.

Plus Aziz
  • 22 june 2011

The ubiquity of tablets these days has made the printed newspaper a thing of the past. However, a new project allows readers to enjoy the scent of a newspaper without having to actually buy one.

The candle, designed by the late Tobias Wong, generates the distinct smell of newsprint by combining “hints of guaiacwood, cedar, musk, spice, with a powdery note and velvet nuance.” As a creative figure, Wong was recognized for his witty design, mastery of stunts, and vivid conceptual prowess. This is a great example of his refined and unique sense of humor.

Commentary on the Project No 8 site that sells the candle says:

The designer-artist Tobias Wong, who passed away in 2010, thought of himself, more than anything, as an observer. With a clever wit and ingenious clarity, he honed in on the icons, obsessions and desires of contemporary culture and appropriated them in objects that are both resonant and beautiful. One of his last concepts was The New York Times candle. Within the current fascination with scents and, especially, experimental scents, Wong proposed producing a candle with the fragrance of newsprint inspired by The New York Times, an institution he greatly admired and with which he had a longstanding relationship. This project, though in progress, was never actualized.

Well, now it has been: Project No 8 will be selling only 1,000 of the candles at $65 each.

Tobias Wong’s The Times of New York candle

+advertising
+culture
+Culture
+Design
+Fashion
+Innovation
+newspaper
+nytimes
+retail
+tablets
+USA

More in Fashion

Fashion

Target’s Adaptive Clothing Shifts For Kids With Disabilities

Cat & Jack brand created 40 items with special features

20 October 2017
Fashion

How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017
No search results found.