Postcode Gazette initiative to deliver news - and ads - via mobile phones.
This article titled “Outlet aims to provide ‘street level news'” was written by Roy Greenslade, for guardian.co.uk on Tuesday 14th June 2011 08.13 UTC
An ambitious bid to provide “street level news” via mobile phones has been launched. The Postcode Gazette is hoping to recruit thousands of local publishers to deliver “hyperlocal news on a national scale.”
Although it has a (beta) web presence, it views smartphones as the principal platform for its news, events, offers and advertising services.