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Philippines’ First Environmentally Beneficial Billboard Launched

Philippines’ First Environmentally Beneficial Billboard Launched
Advertising

WWF teams up with Coca-Cola to create the Philippines' first plant billboard as part of Coca-Cola Philippines’ Live Positively sustainability program.

Don Michael Acelar De Leon
  • 27 june 2011

A joint venture between beverage giant Coca-Cola Philippines and environmental group World Wide Fund for Nature (WWF) brings forth a 60×60-foot billboard composed of thriving species of Fukien tea plant, the first of its kind in the country. The Fukien Tea plants, each capable of absorbing up to 13 pounds of carbon dioxide in a year, are spread across the billboard with a space in the center in the shape of a Coca-Cola bottle. Anthony Gao, a botanist who worked with Coca-Cola and WWF, comments:

This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate. This billboard also makes use of recyclable materials. A total of 3,600 pots were used in the billboard, recycling old bottles of various Coca-Cola products.

[via WWF]

+advertising
+Asia
+awareness
+billboard
+Chinese
+coca-cola
+consumer goods
+Design
+environment
+Environmental / Green
+first
+philippines
+plant
+Sustainability
+tea
+WWF

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