Brazil's Magazine Luiza boosted its sales with an innovating "pop-up" marketing campaign from Ogilvy.

Ogilvy Brasil shares an innovative ad strategy to promote the Sofa Week of Magazine Luiza, the second largest department store in Brazil. Using a popcorn bag that transforms itself into a miniature sofa as the corn pops, Magazine Luiza captured the interest of onlookers and potential buyers, which then translated into a 17% increase in sales. Watch the ad concept in action below:

Ogilvy Brasil

[via Adverlab]

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in