Popcorn Sofa Bag Ad Concept Boosts Sofa Sales In Brazil [Video]

Popcorn Sofa Bag Ad Concept Boosts Sofa Sales In Brazil [Video]

Brazil's Magazine Luiza boosted its sales with an innovating "pop-up" marketing campaign from Ogilvy.

Don Michael Acelar De Leon
  • 6 june 2011

Ogilvy Brasil shares an innovative ad strategy to promote the Sofa Week of Magazine Luiza, the second largest department store in Brazil. Using a popcorn bag that transforms itself into a miniature sofa as the corn pops, Magazine Luiza captured the interest of onlookers and potential buyers, which then translated into a 17% increase in sales. Watch the ad concept in action below:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.