Brazil's Magazine Luiza boosted its sales with an innovating "pop-up" marketing campaign from Ogilvy.

Ogilvy Brasil shares an innovative ad strategy to promote the Sofa Week of Magazine Luiza, the second largest department store in Brazil. Using a popcorn bag that transforms itself into a miniature sofa as the corn pops, Magazine Luiza captured the interest of onlookers and potential buyers, which then translated into a 17% increase in sales. Watch the ad concept in action below:

Ogilvy Brasil

[via Adverlab]

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