Sports Brand’s Bags Will Be Compostable
Puma 'clever little shopper' bags are made of cornstarch and are 100% biodegradable.
Puma is going to be ditching its regular plastic shopping bags for a green alternative. The ‘clever little shopper’ bags are made of cornstarch and are 100% biodegradable. If placed in a compost heap, the bag will decompose naturally within three months. If you want to speed up the process, it can be dissolved in water in just a few minutes. It is estimated that this replacement will save 192 tons of plastic and 293 tons of paper each year.
This and other products in the brand’s environmental ‘clever little packaging’ initiative are on display at the EPIC sustainable living expo in Dubai from today until Friday. Watch the video below for a demonstration of the bag dissolving in water:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.