One of world's best known entrepreneurs – and a man who knows a thing or two about counterculture – Richard Branson is joining calls for an end to the War on Drugs.

This article titled “The Saturday interview: Richard Branson” was written by Dominic Rushe, for The Guardian on Friday 3rd June 2011 23.15 UTC

Gathered within the plush confines of New York's Waldorf Astoria hotel is a veritable UN of former presidents from around the world, George Soros, the billionaire investor, and Sir Richard Branson. Everyone is talking about drugs, though no one seems to be having much fun.

These luminaries are in New York to support the Global Commission on Drug Policy, a thinktank that is calling for an end to the so-called “war on drugs”. Branson, who is one of the commissioners, is putting some cash in, as is Soros. Branson's son, Sam, is working on a documentary – a film his father hopes will do for the drugs debate what An Inconvenient Truth did for global warming.

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