With future updates, when a supported show is being watched, the viewer can tag it - not to find out what it is, but to access more content related to it.

This article titled “Shazam raises m funding round for TV tagging expansion” was written by Stuart Dredge, for guardian.co.uk on Wednesday 22nd June 2011 13.00 UTC

British mobile entertainment firm Shazam has raised million in a funding round led by Silicon Valley venture capital firms Kleiner Perkins Caufield & Byers, Institutional Venture Partners, with existing investor DN Capital also chipping in.

The funding will fuel Shazam's expansion beyond its original music focus to TV show and advertisement tagging, particularly in the US, where the company has been working with a number of broadcasters in the last year.

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