Brands starting to experiment with augmented reality marketing campaigns, but will they pay off?

Valentina Park
  • 14 june 2011

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This article titled “Sony Pictures and Nikon try Layar” was written by Stuart Dredge, for on Monday 13th June 2011 14.25 UTC

Pay a visit to the White House this week, and you might spot an alien command centre attacking it. At least, you might if you’re using Layar’s augmented reality smartphone app.

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