Innovation

The Alamo Drafthouse in Austin uses voicemail diatribe from disgruntled texter in its anti-texting ad campaign

Piers Fawkes, PSFK
  • 7 june 2011

This article titled “Texas cinema has last laugh after filmgoer thrown out for texting” was written by Ben Child, for guardian.co.uk on Tuesday 7th June 2011 10.43 UTC

As a cinemagoing experience, the tip tap of fingertips on mobile phone keypads can be almost as annoying as the couple behind you chatting over the opening scenes, or the kid in the back row chucking popcorn. But one cinema in Austin, Texas has laid down the law to anyone caught texting during a movie in no uncertain terms.

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