This Week in Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week.
Ideas Shaping Strategy, Creativity & InnovationInnovation Starts with Disruptive Hypotheses: Here’s How to Create One The Power of Potential (on micro networks like Path) The Big Fail (learning from failure, and the importance of recognizing complexity in strategy) Governments Are Still Trying to Kill, Replace or Undo the Internet I Went to India and All I Got Was This Lousy Epiphany (on the intersection of business & social impact, and reverse engineering) The Internet Changes Everything: Except 4 Things The Driving Force Behind Harvard Business School Steal this Meme (on the importance of understanding how internet culture spreads) How to Have An Idea Liking Is for Cowards. Go For What Hurts. Transparency Killed the Brand Star 11 of the Most Important Trends in Technology & Social Media in 2011 Too Much Customer Orientation Hurts Sales Online Personalization Creates Echo-Chamber to Confirm Biases 2011 Idea Execution Audit A Summary from Planningness 2011
Innovative, Inspiring Ideas: New Products, Projects & Services