Leading web companies try to compete with Facebook's successful Like button - but will they help consumers or just add more clutter?
Facebook’s tentacular reach across the internet was accelerated by its ‘like’ button, which now seems a ubiquitous part of the browsing experience from news and blogs to corporate and retail sites. By late April, the like button had been added to 250,000 sites outside Facebook, feeding information back to the site on the activity and preferences of its 650+ million users. Though third-party buttons have been around for years (Digg this! WordPress that!), the scale and recognition of Facebook’s like button hasn’t escaped the notice of Twitter and Google, and both are introducing rival (or perhaps complementary) buttons this week.
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