With the threat from Google Apps rising, tech company launches cloud offering.

This article titled “Microsoft Office 365 goes into battle with Google Apps” was written by Charles Arthur and agencies, for guardian.co.uk on Tuesday 28th June 2011 08.40 UTC

Microsoft is hitting back at Google in the cloud with the release of its Office 365 offering – a cloud service which extends Office to the cloud.

But not to be outdone, Google got its own punch in first on Monday night – with a blog post offering “365 reasons to consider Google Apps”.

It's the latest instalment in a battle between the two in which Google is seeking to undermine Microsoft's Office monopoly – which generates around 50% of its profits – and divert some of the revenue to itself, while also getting more people to use the internet, where its search offering, and associated advertising, dominates.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in