menu

Why Eco-Innovation Is The Best Response to Greenwashing [Headlines]

Advertising

Unpacking the truth behind "sustainable" business and the Green revolution.

Dory Carr-Harris, PSFK
  • 17 june 2011

In reality, most greenwashing is a natural, inadvertent byproduct of greening. Backlash against such promotions can be expected considering that no product is 100% green. That’s right–there are no green products. As I discuss in my new book, The New Rules of Green Marketing, every product must use resources and create waste. Greener products, however, make authentic communications possible. So, our real problem is not greenwashing. We will usher in more accurate communications when we invent genuinely better products –products that can sell themselves without the use of clichéd images and faulty green claims. Treehugger.

 

+advertising
+Headlines
+Innovation
+Sustainability
Trending

PSFK Launches The New York City Retail Guide

Advertising
PSFK EVENTS
Debriefs
Mobile Today
Innovation may 19, 2017
No search results found.