Temporary shops and restaurants were once a way for artists to subvert empty urban spaces. Now, they're just as likely to be part of a corporate marketing strategy.

This article titled “Why pop-ups pop up everywhere” was written by Kira Cochrane, for The Guardian on Tuesday 12th October 2010 07.00 UTC

In a dark, dank nightclub beneath some railway arches, with the clatter and chug of trains overhead, I am having a minor Proustian moment. This London club was last open in the late 1990s, and its smell sends me straight back to that era, my student days: to Britpop and Blur, late-teenage clinches, 70p for a vodka and Coke. The aroma is strong, sour, specific, but it won’t linger here for very much longer.

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