Sustainable Brands '11 discusses key insights that suggest sustainability needs to be rebranded.
Even though the sustainability movement has come a long way, it’s clear that it could benefit from some rebranding. At Sustainable Brands ’11, key insights from consumer research shed some light on where practitioners can refocus their efforts. Triple Pundit
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach
In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform
PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement
The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard
Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated consumers
PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce
Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR
PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences