Players will soon be able to speak and gesture to ads in games and videos.

Microsoft has developed a new set of advertising tools called NUads, an interactive advertising platform that will let Xbox Kinect users interact with video and in-game adverts. NUads is short for Natural User-interface ads and they will implement the system’s voice and motion controls so that gamers can learn more about products and share information with others. When they see an ad, Kinect users will be able to say phrases like “Xbox Tweet”, “Xbox More” and “Xbox Near Me” to post on social networks, receive an email with more info and find out the location of the nearest retailer. They will also be able to vote on a topic such as their favorite pizza topping by motioning with their hand.

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