YouTube Expects Half of Ad Charges To Be Cost Per View By 2015 [Headlines]
10 June, 2011
Valentina Park
In Brief
YouTube begins to shift from the conventional cost per thousand impressions payment method to cost per view.
By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with. Business Insider