YouTube begins to shift from the conventional cost per thousand impressions payment method to cost per view.
By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with. Business Insider
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs
In this episode, PSFK speaks with the digital-first feminine care brand's CEO and co-founder, Taran Ghatrora, to discuss audience education and trust
PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning
PSFK is proud to announce that we're in the running to present our research at next year's SXSW festival in Austin, Texas
Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance
Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them
The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard
Companies of every size are implementing on-demand support networks that are able to connect customers to human representatives instead of AI or bots
Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach