YouTube Expects Half of Ad Charges To Be Cost Per View By 2015 [Headlines]

YouTube Expects Half of Ad Charges To Be Cost Per View By 2015 [Headlines]

YouTube begins to shift from the conventional cost per thousand impressions payment method to cost per view.

Valentina Park
  • 10 june 2011

By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with. Business Insider

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