A handful of campaigns such as The History Channel's interesting fact in your location Foursquare promotion can inspire your own marketing initiatives to be creative with the location-based service.

There are now more than 500,000 businesses on Foursquare. A handful of campaign lessons that can inspire your own marketing initiatives include:

Lesson 1: While The History Channel can’t directly tie the success of the Foursquare campaign to a spike in ratings, the brand has been successful in getting people excited about history and fun facts.

Lesson 2: Your loyal customers are probably excited about earning loyalty points with your brand. Consider using Foursquare to offer more loyalty points — the business doesn’t lose any actual money, but they do gain an excited consumer who will likely come back again and again.

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