Media buyers need to make sure they never get stuck in the same old routine, for that is a sure-fire way to get left behind in today's media landscape.

What we found out in today’s final webisode of the PSFK original series, Secrets Of A Killer Media Buyer, is that the ability to adapt to a constantly changing industry is a must have skill for a media buyer. Being able to be flexible with your methods and modes of thinking will ensure success in a business that values ingenuity as well as quick thinking. PSFK serves up some choice insights on the subject that didn’t make it to the final cut.

How do you think online advertising has changed the job of the media buyer?

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