Barnes & Noble's Digital Reinvention
With rival Borders closing its stores, the bookseller focuses on e-books to try to avoid the same fate.
With Borders unable to survive in the current digital climate, America's largest bookstore chain Barnes & Noble is turning to book downloads, electronic devices and apps in order to stay in business. With e-books now outselling print books 3 to 1 on its website and its Nook e-reader growing more succesful, it now needs a good digital strategy for the future to compete with Amazon's Kindle and other rivals. The company is hiring employees for its fast-growing technology campus in Palo Alto, California and currently claims 27% of the e-book market. It uses its store traffic to build a bigger e-book audience, with large display windows advertising the Nook to its customers and passers-by.