Western Europe first for subscription-based service, with US to follow later in 2011.

This article titled “BBC iPlayer goes global with iPad app launch in 11 countries” was written by Stuart Dredge, for guardian.co.uk on Wednesday 27th July 2011 23.01 UTC

BBC Worldwide is launching its global iPlayer service on Thursday, via an iPad app that will be made available in 11 countries in Western Europe. The US, Canada and Australia will follow later this year, as part of what is intended to be a one-year pilot.

The service will offer a limited amount of content for free, supported by pre-roll ads and sponsorship, but its core business model is subscription, with users paying €6.99 (£6.14) a month or €49.99 a year. The 11 launch countries are Austria, Belgium, France, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain and Switzerland.

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