Beck’s Global Augmented-Reality Art Gallery


A new art project from the beer merchants will create galleries that can be accessed worldwide through your iPhone.

Claudia Cukrov
  • 11 july 2011

Celebrating the twenty-five years of artist collaborations with Beck’s Art Labels, Beck’s has released a new project which will showcase a thousand new art projects worldwide via an augmented-reality application.

Answering mass financial cuts to arts communities after the global financial crisis, The Green Box Project seeks to support unique independent art, design, music and fashion projects worldwide over the next three years.  From July to September, thirty Green Boxes will be set up around the world, displaying commissioned projects in augmented reality, viewable via the Beck’s Key iPhone app. Users of the application can also access exclusive information about the pieces and submit their own artworks for review.  Fashion photographer Nick Knight and producer, DJ and composer Sam Spiegel will head up the project, reviewing submissions and supporting the participants.

Belgiun artist Arne Quinze opened the Green Box Project with his two-hundred-foot digital sculpture ‘Rock Strangers’ — perched on top of the flame of New York’s Statue of Liberty.

All the works will also be permanently exhibited within the fund’s online gallery.

Green Box Project

[via Contagious]

+art gallery
+augmented reality
+fashion / apparel
+iPhone App
+Mobile & Telecom

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