BERG London Brings Content Curation To The Humble Receipt Printer

BERG London Brings Content Curation To The Humble Receipt Printer

The design firm creates an old-school interpretation of a modern app.

Stephen Fortune
  • 5 july 2011

BERG London amazed us all last year with their speculative exploration of future media surfaces with Dentsu London, and they’re using their ability to wring latent value from dormant media systems again with their latest project with Icon Magazine.

They’ve updated the common receipt to make a visually interesting mini work of art . Their approach combines the sort of personalised content curation increasingly popular in the web 2.0 transformed network landscape with information visualization aesthetics. As BERG notes:

We’ve added semi-useful info-visualisation of the foods ordered based on “what the till knows” – sparklines, trends – and low-tech personalisation of information that might be useful to regulars. Customers can select events or news stories they are interested in by ticking a check box.

We think the humble receipt could be something like a paper “app” and be valuable in small and playful ways.

When one thinks of the sort of opt in information we could share through NFC enabled smart devices and payment methods the possibilities of this platform become quite exciting.

BERG London: “Icon Rethink Turning Receipts Into Paper Apps”

+content curation
+Dentsu London
+Electronics & Gadgets
+Media & Publishing

More in Automotive


Audi Opens Futuristic Escape Room To Promote Electric Car Technology

The e-tron room uses an immersive experience to represent the increasing electrification of our lives

23 October 2017

Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.