In Brief

UK grocery giant tested out a virtual grocery store, the ultimate convenience, on the platforms of Korean public transit.

UK based global grocer Tesco PLC implemented its Home Plus virtual store solution in a South Korean subway station enabling consumers to purchase groceries using their smartphones and have them delivered directly to their homes. Users browsing a virtual display of groceries intended to replicate the aisles of a supermarket can scan a product’s QR codes to place it in their “cart.” Transactions are completed online with a home delivery immediately following purchase.

After implementing its Home Plus virtual grocery store solution, Tesco has seen its online sales rise over 130%.

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