A study shows that the ethical consumer market has seen continuous growth, and they are also willing to punish products that do not have a low carbon footprint.

It’s not just home wind turbines in the US that have seen strong sales, despite the recession. In the UK too we’ve seen the “ethical consumer” market grow 18%, bucking the economic downturn. And now a new report suggests that demand for “low carbon” products has also grown, with consumers continuing to show support for companies who take responsibility for the impact of their products on the environment. Produced by UK-based non-profit The Carbon Trust (which Morrison is director of certification and accreditation services of), the research suggests very significant numbers of consumers are both more likely to buy products and services that do show a commitment to cutting emissions and, crucially, are also willing to punish those who do not. TreeHugger

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