The inside scoop on how partnering with other brands, smaller companies and start-ups has become the key to success in the current media lanscape.

What we found out in today's webisode of the PSFK original series, Secrets Of A Killer Media Buyer, is that collaboration is emerging as one of the driving forces of new campaigns that are being created. It is also the only way to survive as a media buyer in today's hyperlinked, and constantly updating media world. PSFK serves up some choice insights that didn't make it to the final cut.

 

Why are so many agencies interested in working with startups these days?

I think it's the energy and passion and the whole tech environment. Everybody's working together—and if it's a big hit, it's a big hit. Any brand would want to be associated with that.

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