The inspiring and informative insights that we had with expert media buyers on how to stay creative in the business.

Creativity is a driving force in advertising. But how can it coexist realistically with the rational, responsible business model? PSFK has interviewed key industry personalities for our new series Secrets Of A Killer Media Buyer to get the inside scoop on how these two pillars of the advertising world support each other.

What is the next frontier for media buying?

It's really interesting what's happening in the startup space with people putting up an idea on a web page and asking others if they are interested in the concept. I think it's really fascinating, that users are going to be able to really steer the direction that companies have in the future.

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