Crowdsourcing An Answer For The Well-Being Of America’s Children


The National Movement for America's Children delves into crowdsourcing to gather ideas on how to ensure equal opportunities for healthy growth and development for children.

Don Michael Acelar De Leon
  • 28 july 2011

We’ve seen companies like Procter and Gamble, Harley-Davidson, Doritos, and Threadless capitalize on crowdsourcing to create interactive and successful marketing campaigns, and now the National Movement for America’s Children, an organization devoted to the well-being of children in the United States, is following suit.

The organization recently launched a campaign called ‘Movement For Children’ that asks the big question, ‘How can we ensure that every child has an equal opportunity for healthy growth and development?’

With the help of 3.7 million Facebook fans, a Twitter hash tag campaign, videos and town hall sessions, the organization hopes that, through crowdsourcing, they can gather as many answers as possible. Using the collected responses, they will formulate a strategy that will culminate in a rally in Washington.

Movement for Children

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