The best snippets of our interviews with expert media buyers, not caught on film about how the desire to always be learning is what will help you stay ahead in the business.

What we found out in today’s webisode of the PSFK original series, Secrets Of A Killer Media Buyer, is that the need for a desire to constantly be devouring new content is a fundamental component of the job of a media buyer. In order to invent the most up-to-date, ingenious campaigns and initiatives, buyers have to always be one step ahead of what's trending online. PSFK serves up some choice insights that didn’t make it to the final cut.

What would your advice be for someone entering the media buying business?

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