Footballer follows wife into fashion, announcing new line and long-term partnership with Swedish high-street giant.
This article titled “David Beckham to launch underwear collection with H&M” was written by Simon Chilvers, for The Guardian on Thursday 28th July 2011 17.44 UTC
His wife may be the famous fashion designer, but David Beckham yesterday got in on the act, confirming that he will launch his own clothing brand in February 2012.
The range, which is likely to focus on underwear, will be sold globally through a long-term partnership with H&M.
Beckham has been working on the collection with his team over the past year. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally,” he said of his new relationship with the Swedish chain. “I am excited and looking forward to showcasing the range to H&M customers from February.”