Aggressive pushes by Google and Facebook are eating into Yahoo's once-reliable display advertising results, its latest financials show.

This article titled “Yahoo revenues slip to lowest since 2005: the Woolworths of the net?” was written by Jemima Kiss and Charles Arthur, for guardian.co.uk on Wednesday 20th July 2011 14.07 UTC

It’s not looking good for Yahoo.

Its latest financial results, for the second quarter of 2011, showed falling revenues and earnings that were largely down to its stalling display advertising business.

Plotted historically, this all starts to look terminal. Overall revenues haven’t been this low since the second quarter of 2005, and overlaid with Yahoo’s strategic moves away from tech to media, back to tech and then back to media again more recently – as Ross Levinsohn indicated. This graph shows the familiar decline.

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