Domino’s Pizza Launching New ‘Gourmet’ Range

Domino’s Pizza Launching New ‘Gourmet’ Range

The pizza delivery chain aims to widen its appeal with new menu options.

Emma Hutchings
  • 27 july 2011

Britain’s biggest pizza delivery/ takeaway chain Domino’s Pizza recently saw it’s like-for-like sales increase by 3.4%. This has been attributed to the current economic climate, with many customers staying in and ordering takeaways rather than going out to eat. Also, there has been a greater proportion of people ordering over the internet and a new, more expensive, stuffed-crust pizza has been introduced to rival Pizza Hut, which provided 14% of all sales.

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