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Domino’s Spins Its Bad Rap Into Good Press [Headlines]

Domino’s Spins Its Bad Rap Into Good Press [Headlines]

Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.

Caroline Ku
  • 20 july 2011

Domino’s once experienced an epic social media disaster, but now those same networks are helping the pizza chain completely revamp its brand.

A pair of employees filmed themselves doing a plethora of horribly disgusting things to Domino’s sandwiches before serving them and posted the video on YouTube 2009. It went viral in an instant, racking up more than a million views, blowing up on Twitter, rampaging around Facebook walls and firing up the blogosphere.

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