Domino’s Spins Its Bad Rap Into Good Press [Headlines]
Uses social media, Domino's pizza re-establishes its brand as a company that values transparency.
Domino’s once experienced an epic social media disaster, but now those same networks are helping the pizza chain completely revamp its brand.
A pair of employees filmed themselves doing a plethora of horribly disgusting things to Domino’s sandwiches before serving them and posted the video on YouTube 2009. It went viral in an instant, racking up more than a million views, blowing up on Twitter, rampaging around Facebook walls and firing up the blogosphere.