The Director of Strategy at BSSP explores the Icelandic singer's new app/album hybrid and reviews the groundbreaking concept that combines music with science and nature.

One of the most appealing aspects of the proliferation of new technological channels has been the ability for content creators to allow their content to be accessed on new these new formats. The traditional hardware of old has now given way to multiple increasingly mobile forms.

However, the simple transfer and access of content from one device is not really stretching the potential opportunity. It’s kind of lazy. The real opportunity lies in being able to craft and create a new hybrid that makes the most of the new technological platform that allows the content to be experienced in new ways that go significantly beyond the traditional formats of old.

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